Every online marketer wants to do email marketing. That includes you, right? And me! If you're like me, your inbox is filled to overflowing, every day, with examples of terrible email marketing. Most marketers have no clue as to email marketing best practices.
There's everything from the brightly colored and badly formatted ones from "product reviewers", to the "I'm emailing following our earlier call" that never happened.
Far from inspiring you to click to their offer, they can be really annoying. If you're annoyed, and I'm annoyed, I'll bet most everyone else is too. This is why you need to know email marketing best practices. You need to know how to get your email content right, so you are inspiring and exciting!
So what can you do to make sure your emails hit the right note? Here's a list of 8 steps to email marketing best practices:
1. Make it Easy to Scan
People probably won't read every single word in your email, no...
It is important more than ever to put in effort into maintaining a strong online presence and driving traffic to your website to increase sales, exposure, and brand recognition. Here are 5 killer content strategy ideas that can generate more traffic to your website.
1. Create quality content
Quality content is King! If you provide good articles, not only will people like to read them, but the search engines will love you. There are a lot of badly written articles that don't provide any really useful information to readers. Plus, the search engines will reward you for good content.
Creating quality content is one way to generate more traffic to your website. Visitors get the information they need which fosters trust and reliance on the information you provide. Thus, not only will you rank higher in the search engines, not only will you provide good value to new visitors, but you will also create loyalty and respect. Then your new...
Gain Respect and Trust
Before anyone wants to buy anything from you, they need to respect and trust you. They need to think you know what you're talking about. They need to think you will not rip them off, but will lead them toward their desire, and that you have their best interests at heart.
If they respect and trust you, they will happily join your email list, your Facebook group, in general, they will follow you loyally. And these are the people who will also buy from you. So you want to build these quality relationships with as many of your prospects as you can.
One way to entice people to join your list, and to help them feel you want to help them, is to give away something of value to them. Not only does a free gift help gain their trust, it also builds a feeling of reciprocity. That is, they are likely to feel they should do something for you (like buy your offer) because they received something from you for free.
What is a WordPress Theme?
A WordPress theme changes the design of your website, often including its layout. Themes dictate the way that your WordPress website looks. You can consider it the skin of your site, or the look and feel of your site, it’s the eye-candy that you hope website visitors ooh and ahh about.
It changes the aesthetic look of your website, without changing the core functionality of WordPress that we all love and enjoy. You can think of your theme as the clothes your website wears.
Most of the WordPress themes come with a bundle of customization options. If these options are not coded appropriately, they can make it extremely difficult for you to change the themes or use various other plugins. So be sure to check reviews and references, to find out if others have had problems with a theme you are considering.
Tips to help you choose a theme:
1. Sometimes simpler is better
Most of the WordPress t...
Internet Marketing Training
To protect online submission forms from spam bots and other auto-posting programs, webmasters often use captcha. Even though it keeps the simplest those programs and bots out, it also prevents a lot of real people from commenting or sending a contact message.
Captcha stands for "Completely Automated Public Turing test to tell Computers and Humans Apart" and now you know why no one refers to Captcha with its full name! It's also called a Turing Test or reverse Turing test, but again, most people just know it as Captcha. Most commonly, the way it works is the user is shown some garbled text and is supposed to type that text into a box and submit it, just to prove that they are really human.
The problem with Captcha is that sometimes the characters are really difficult to read, particularly for parties with impaired vision. Typically, if the Captcha is too difficult to read, a person might just click the back button. For example ...
Today I'm doing a review of a new email marketing software, MailZingo.
What is MailZingo?
MailZingo is a powerful self-hosted and web-based email marketing software. If you are doing any sort of online marketing, you know you need a list (the money is in the list, you've heard it over and over, right?) And you know you need to email that list with training, offers, hints and tips for whatever niche you are marketing to.
So, you think you need an autoresponder, like AWeber, or GetResponse, MailChimp, or other email marketing autoresponder. But, here are the drawbacks to these services.
You pay every month. You pay more and more every month as your list grows.
They control how you add subscribers to your list. Sometimes you lose 20% to 30% of your subscribers if want to upload a file of subscribers, due to their rules.
They can force you to use double optins.
They can suspend your account - sometimes you can't figure out...
Journaling is big. The Coloring for Adults craze is big and growing. Just look at these statistics for Coloring for Adults:
You can cash in on the yen for journals and the craze for coloring combination in these ways:
Sell digital journals with coloring
Sell physical journals with coloring
Sell the rights to these journals to other marketers
As I said, journaling is popular. But sometimes the journalist has "writer's block". It turns out, coloring for a few minutes changes the thinking patterns, relaxes us, and promotes creativity. You can play this up when you sell these journals.
The market for journals is wide open. If you create a new type of journal, you'll excite both journal enthusiasts and coloring enthusiasts.
The downloads for this product include a discussion of where to sell both digital download journals and physical journals. Some of the suggestions are: Etsy, Gumroad, Sellfy, eBay, yes, ...
Have you ever seen an ad show up on a webpage, for something you viewed a short while ago on a different website? Yes? I think we all have. That ad is shown using something called "retargeting." This is a good thing for online marketers to know how to do!
We wish and hope that every single person that comes to our page follows a very straight path to purchase. Someone visits our site for the first time, then fills out the form to download an ebook or other free offer, then after reading some more, decides to buy our offer, all in one session on our website.
But in reality, your prospect's path to purchase is not so linear. People find your website, take a quick look, then leave. Two weeks later, they run into your latest blog post, and then decide to download that free offer. A few days after that, they encounter another blog post. Maybe a week later they decide to really read your sales page, and come back two or three times a...
Today I'm doing a review for you of Brett Hitchcock's Tube Traffic Tornado course.
This is a step by step video course on how to build your list using simple Youtube videos.
Everybody who is wanting to earn money online soon learns "The money is in the list" You need a list to market to, in order to build your business, to increase your income. This course teaches you exactly how to build that list.
You know, I learned the 3 secrets to building a successful business a long time ago.
1. Find out what they want.
2. Get it
3. Give it to them!
And this course is great at filling in the details of these three rules.
Pdf download of the course
Downloads for you to help you along the way:
Follow Up E-mail Creator
WP List Pro plugin
These 17 videos are well made, from 3 to 11 minutes each, are very clear, and full of simple little gems that are oh-so-...
What are two of your biggest problems in creating your website? Quality content, and authority! Your site must have good content, to engage people and keep them on your site long enough to appreciate what you are offering and see that they need it. Your site must have authority, that is, it must be trusted, be seen as the expert, have a message from someone to be followed.
It is hard to create quality content, and maybe even harder to find a writer to create it for you. By quality content I mean really good, engaging stuff that draws the viewer in, inspires the viewer, solves the viewer's problem, makes them really glad they came to your page!
And then, even if you do get good content, do you have authority? Do your viewers see you as the expert? Maybe not...
You need authority to get people's trust - if you don't have their trust, they won't click on your links or buy anything from you. So, what to do?
One easy way is to...