Amber’s Products
 
 
 
Amber's Products
 
Retargeting Remarketing
Retargeting Remarketing
Retargeting Remarketing

Have you ever seen an ad show up on a webpage, for something you viewed a short while ago on a different website? Yes? I think we all have. That ad is shown using something called "retargeting." This is a good thing for online marketers to know how to do! We wish and hope that every single person that comes to our page follows a very straight path to purchase. Someone visits our site for the first time, then fills out the form to download an ebook or other free offer, then after reading some more, decides to buy our offer, all in one session on our website. But in reality, your prospect's path to purchase is not so linear. People find your website, take a quick look, then leave. Two weeks later, they run into your latest blog post, and then decide to download that free offer. A few days after that, they encounter another blog post. Maybe a week later they decide to really read your sales page, and come back two or three times a...

 
Amber's Products
 
Free Authority
Free Authority
Free Authority

What are two of your biggest problems in creating your website? Quality content, and authority! Your site must have good content, to engage people and keep them on your site long enough to appreciate what you are offering and see that they need it. Your site must have authority, that is, it must be trusted, be seen as the expert, have a message from someone to be followed. It is hard to create quality content, and maybe even harder to find a writer to create it for you. By quality content I mean really good, engaging stuff that draws the viewer in, inspires the viewer, solves the viewer's problem, makes them really glad they came to your page! And then, even if you do get good content, do you have authority? Do your viewers see you as the expert? Maybe not... You need authority to get people's trust - if you don't have their trust, they won't click on your links or buy anything from you. So, what to do? One easy way is to...

 
Amber's Products
 
Not Mobile Friendly
Not Mobile Friendly
Not Mobile Friendly

Think your site is mobile optimized? Think again... Hundreds of WordPress plugins have come out, promising to optimize your website for mobile. And even if your site looks good from your cellphone or tablet, there is a HUGE chance that this is NOT ENOUGH. Google has it's own qualifications for what makes a site TRULY mobile friendly... ...Rules about how the backend of your website should be, that you might never know about if you only focus on the website "looking good." Watch this video to find out more: And even if Google penalties for not being Mobile Friendly are not enough to scare you, Consider this: 75% of Americans admit to bringing their phone to the bathroom... 4 out 5 consumers use their SMART PHONE to SHOP... Mobile is predicted to OVERTAKE desktop/laptop usage... 70% of mobile searches lead to ACTION WITHIN THE HOUR... So if you're NOT actively working to GET IN FRONT of this mobi...