Email Marketing
 
 
 
Email Marketing
 
email marketing best practices
email marketing best practices
email marketing best practices

Every online marketer wants to do email marketing. That includes you, right? And me! If you're like me, your inbox is filled to overflowing, every day, with examples of terrible email marketing. Most marketers have no clue as to email marketing best practices. There's everything from the brightly colored and badly formatted ones from "product reviewers", to the "I'm emailing following our earlier call" that never happened. Far from inspiring you to click to their offer, they can be really annoying. If you're annoyed, and I'm annoyed, I'll bet most everyone else is too. This is why you need to know email marketing best practices. You need to know how to get your email content right, so you are inspiring and exciting! So what can you do to make sure your emails hit the right note? Here's a list of 8 steps to email marketing best practices: 1. Make it Easy to Scan People probably won't read every single word in your email, no...

 
Email Marketing
 
How To Strike A Balance Between Free Content And Paid Offers
How To Strike A Balance Between Free Content And Paid Offers
How To Strike A Balance Between Free Content And Paid Offers

Gain Respect and Trust Before anyone wants to buy anything from you, they need to respect and trust you. They need to think you know what you're talking about. They need to think you will not rip them off, but will lead them toward their desire, and that you have their best interests at heart. If they respect and trust you, they will happily join your email list, your Facebook group, in general, they will follow you loyally. And these are the people who will also buy from you. So you want to build these quality relationships with as many of your prospects as you can. One way to entice people to join your list, and to help them feel you want to help them, is to give away something of value to them. Not only does a free gift help gain their trust, it also builds a feeling of reciprocity. That is, they are likely to feel they should do something for you (like buy your offer) because they received something from you for free. Mak...