Posts Tagged ‘Remarketing’
 
 
 
Amber's Products
 
Retargeting Remarketing
Retargeting Remarketing
Retargeting Remarketing

Have you ever seen an ad show up on a webpage, for something you viewed a short while ago on a different website? Yes? I think we all have. That ad is shown using something called "retargeting." This is a good thing for online marketers to know how to do! We wish and hope that every single person that comes to our page follows a very straight path to purchase. Someone visits our site for the first time, then fills out the form to download an ebook or other free offer, then after reading some more, decides to buy our offer, all in one session on our website. But in reality, your prospect's path to purchase is not so linear. People find your website, take a quick look, then leave. Two weeks later, they run into your latest blog post, and then decide to download that free offer. A few days after that, they encounter another blog post. Maybe a week later they decide to really read your sales page, and come back two or three times a...